01 · Words
It starts with words.
Before any shape, I ask what the company should feel like. A handful of honest words become the brief every later decision is checked against.
CalmCraftedTrustworthyWarmPremiumClear
Brand design by Daniel
Brands made simple.
Logos, brand kits and websites, designed by hand and finished with care.
Brands, built simply.
Process
Made by hand, then finished with care.
Six steps, one path. Follow it, or jump to any stop.
02 · Research
Then I look around.
I study brands with a similar feel. What they do well, what feels borrowed, and where there is room to be different.
Three brands with a similar feel
03 · Sketch
Paper comes first.
Logos get drawn by hand, dozens of them. The best ideas are usually the simplest ones, and they show up on paper before they show up on a screen.
Rough shapesTwo halvesThe gap decidedSoft corners
04 · Digital design
Then it gets precise.
The strongest sketches are rebuilt on screen with exact geometry. Curves, gaps and corners are drawn on purpose, not by accident.
Exact curves8-unit gapSoft cornersAnchor points
05 · Finish
Then I finish the files.
The final marks get cleaned up and exported in every format a brand needs: color, reversed, one-color and app icon.
mark.svgmark-reversed.svgmono-ink.svgapp-icon.svgfavicon.icologo@2x.pngbrand-kit.pdf
06 · System
Then it becomes a brand.
Colors, typefaces and one clear message. A tagline only if the brand needs one.
Aa Bricolage · Figtree
Case studies
The first projects are on their way.
Each one will get its own page, with the sketches, the decisions and a closer look at how it was built.
- Case study 01Coming soon
- Case study 02Coming soon
- Case study 03Coming soon
About
Hi, I'm Daniel.
I'm a brand designer who builds identities by hand first and by machine second.
I care about the quiet details: a curve drawn on purpose, a gap that earns its place, a color used once instead of everywhere. Every brand I make starts as words and pencil sketches, and it gets rebuilt carefully before it gets finished.
You can see the whole process above. It is the same every time: words first, then paper, then precise geometry.
- By hand first. Paper before pixels.
- Words before shapes. The brief comes from you.
- One clear idea. Then I stop.
Contact
Let's make something simple.
Tell me about your company and the words you want it to stand for.